Use cases
What you can automate.
Each page is one job. The trigger, the message, and the plan that includes it.
2 minute read
Choose the event before the message
Start with what the person does: a comment keyword, an inbound message, or a supported story interaction. Then choose the next step you promised, such as a download, product page, booking link, or contact request. The pages below explain the setup and limits for each workflow.
- Use comment-to-DM for a public post with one clear keyword.
- Set Watch to every post and Reel, one existing post or Reel, or the next post or Reel.
- Use an inbound keyword reply for recurring questions.
- Use lead capture only when the contact detail is needed and its purpose is clear.
Test one workflow before combining features
Keep the first rule simple enough to verify from a second profile. Confirm the keyword, public reply, private message, and destination. Add a follow check, reminder, or scheduled step only after the basic route works. A paid feature does not remove Meta eligibility or messaging-window restrictions.
Comment to DM
Someone comments your keyword on a post or Reel. DripDM posts your public reply and sends the private message.
Auto-DM Reel comments
A Reel uses the same comment trigger as a feed post. The keyword, the public reply, and the private DM stay in one rule.
Link in bio
DripDM hosts a bio page for the account. Buttons open your offers. Taps are counted, as they are on DM links.
Instagram lead capture
Ask for an email. When the person replies with one, DripDM saves the lead and can send the next message.
Phone number capture
The DM asks for a phone number. DripDM stores it on the contact when the reply contains one.
Growth gate
On Pro and above, a rule can ask the person to follow you before it sends the link.
Story reply automation
When someone replies, reacts, or mentions a story, DripDM can send the message you wrote.
DM keyword trigger
When a person DMs the keyword, DripDM sends the answer you saved. You do not type it again.
DM follow-up
If an eligible conversation window exists and they never tap the tracked link, DripDM can send one reminder. The reminder is cancelled when they reply or tap.
Scheduled DMs
On Pro and above you can schedule a DM up to 7 days ahead. If the messaging window has closed, DripDM holds the send.
Product cards in a DM
Pro can attach up to 10 product cards. Each card has a title, a button, and its own link.
Run a rule on older comments
Pro can run a rule against comments on a post you already published. Use it when the Reel took off before the automation existed.
DM people who commented on a viral Reel
You do not have to wait for the next post. On Pro, run the keyword rule on the comments that are already on the Reel.
Ice breakers
Ice breakers in DripDM are questions on a connected Facebook Page. A new Messenger chat can open on a question you wrote.
More than one Instagram account
Connect the Instagram accounts your plan allows. Reply, schedule, and automate without a separate login for each one.
Instagram auto-reply
An auto-reply in DripDM is a rule. The trigger is a comment, a story, or a keyword DM. The message is the one you wrote, or an AI reply on Growth.
Facebook and exports
Facebook comment to Messenger
Someone comments your keyword on a Facebook Page post. DripDM replies under the comment and sends the Messenger message.
Facebook keyword auto-reply
Set a keyword for Messenger. DripDM replies when a message matches. Ice breakers can open the chat with a question.
Facebook lead capture
A Page can ask for an email or phone number in Messenger. DripDM saves it the same way it saves an Instagram lead.
Meta Ads audience export limits
Direct Meta Ads audience export is currently disabled, including on Business. Contacts CSV is a separate general export for a controlled manual handoff, not an automatic audience upload.
Google Sheets for Instagram leads
Business grants the Sheets entitlement. Live lead syncing requires operator/provider configuration and Google authorization; confirm readiness before purchasing for this integration.
Facebook Messenger ice breakers
DripDM can publish ice-breaker questions for a connected Facebook Page on Pro or above. They help the visitor start a request; they do not send a welcome blast to Page followers.
Facebook Messenger inbox for Page inquiries
A fixed Messenger rule handles a defined request. When the visitor asks something more specific, staff can open the selected Page account in DripDM and read the conversation before replying.
AI
AI replies for support questions
On Growth, a rule can draft a reply from a goal, instructions, and a knowledge note. You also save a fallback line.
Hindi and Hinglish replies
DripDM does not ship a separate Hindi mode. On Growth, the instructions and the knowledge note can tell the reply to use Hindi or Hinglish.
Questions
No. Core Instagram comment, story, and keyword-message rules are on Free. Follow checks, reminders, scheduling, and Facebook Page features start on paid plans.
A comment keyword with one promised destination is easy to understand and test. Use a second profile to confirm what recipients see.
These are interaction-based workflows, not cold-DM campaigns. API permissions and recipient activity determine eligibility.