Use case
Messenger keywords, answered.
Set a keyword for Messenger. DripDM replies when a message matches. Ice breakers can open the chat with a question.
3 minute read
Hours
The rule runs when the message arrives, including when you are away from the inbox.
You can still open the thread in the DripDM inbox and type your own reply.
Route Messenger requests to concise fixed answers
Create separate keyword responses for MENU, BOOK, and HOURS on the connected Page. Each should answer the named request and link to one authoritative destination. Exact matching is helpful for advertised starter words; contains matching lets a phrase such as Please send the menu qualify. Test phrases that should not match as well. If you use Messenger ice breakers, make sure their payloads lead to a response you have actually tested.
An after-hours reply can acknowledge the request and explain when staff read the inbox. It should not pretend a person is currently typing, invent a reservation, or promise a support response time you cannot staff. A new inbound message creates the relevant conversation context; a keyword rule cannot message all Page followers. Review account selection before editing rules, and keep a human path for allergy questions, booking changes, or complaints that do not belong in a fixed reply.
Prepare a test before asking your audience
Connect an eligible professional Instagram account through Meta login, or a Facebook Page on Pro or above. Select the intended account before editing a rule. Confirm the destination opens on a phone and that the offer matches what the caption promises. Use a second, eligible account for a real trigger test; an editor preview cannot prove provider delivery.
Inspect the public reply, private message, and destination separately. A successful public reply does not prove that the DM was delivered. Keep a record of the test time and inspect activity when something fails. Check permissions and rule scope before repeatedly triggering the same recipient. Disable a stale campaign rather than leaving an expired offer running.
Capacity, permissions, and realistic outcomes
Free includes one account, 1,000 DMs per month, 100 contacts, and 10 captured leads. Pro is $9 per month for three accounts and adds the follow gate, one follow-up nudge, scheduling, product cards, older-comment replay, and Facebook Pages. Growth is $14 for three accounts with 1,000 monthly AI credits. Business is $29 for ten accounts, five seats, and 2,500 AI credits. Paid messaging, contact, and lead quotas are uncapped in the plan configuration; Meta restrictions still apply. Sheets is a Business entitlement and needs provider authorization. Direct Meta Ads audience export is disabled, including on Business.
A comment can qualify for one private reply, subject to Meta eligibility and time limits. It does not itself open a general 24-hour conversation window. The recipient must reply before ordinary follow-up messaging can use that window. A link click or a new follow is not a substitute for an inbound message. Delivery also depends on account permissions, token health, recipient settings, and provider rate limits.
Questions
Facebook Pages and Messenger are on Pro and above.
No. It sends the configured response or booking destination. Your reservation system or staff confirms the outcome.
Check the actual trigger, delivery activity, recipient reply, and destination separately. A scan, queued job, or link tap is not a completed sale. Use your booking or checkout system to confirm the final outcome.