Send product cards in the DM.

What a card holds

A card has a title, an optional subtitle, an optional image, a button label, and a URL.

• Title up to 80 characters.
• Button label up to 20 characters.
• The URL must start with http:// or https://.

Tracking

Pro also allows up to three tracked links in a message. Use tracked links when you need tap counts on the buttons you care about.

Curate a small selection rather than dumping a catalog

For a summer collection, choose three relevant items with clear titles, optional images, short subtitles, and distinct product URLs. Each card has a button label. Keep labels within 20 characters and titles within 80; the schema supports at most ten cards. A recipient should be able to distinguish options without opening every link. Test how cards appear on the supported channel, and use a simple text URL where private-reply restrictions require it.

Product cards do not synchronize stock, calculate shipping, process checkout, or import your storefront automatically. Update them when an item sells out. The three tracked-link fields are separate from the ten-card capacity; do not advertise thirty tracked links or per-card purchase attribution. Verify the button destination and tracking behavior you actually configured. Use checkout analytics to measure completed orders, and avoid presenting a product carousel as a complete commerce platform.

Prepare a test before asking your audience

Connect an eligible professional Instagram account through Meta login, or a Facebook Page on Pro or above. Select the intended account before editing a rule. Confirm the destination opens on a phone and that the offer matches what the caption promises. Use a second, eligible account for a real trigger test; an editor preview cannot prove provider delivery.

Inspect the public reply, private message, and destination separately. A successful public reply does not prove that the DM was delivered. Keep a record of the test time and inspect activity when something fails. Check permissions and rule scope before repeatedly triggering the same recipient. Disable a stale campaign rather than leaving an expired offer running.

Capacity, permissions, and realistic outcomes

Free includes one account, 1,000 DMs per month, 100 contacts, and 10 captured leads. Pro is $9 per month for three accounts and adds the follow gate, one follow-up nudge, scheduling, product cards, older-comment replay, and Facebook Pages. Growth is $14 for three accounts with 1,000 monthly AI credits. Business is $29 for ten accounts, five seats, and 2,500 AI credits. Paid messaging, contact, and lead quotas are uncapped in the plan configuration; Meta restrictions still apply. Sheets is a Business entitlement and needs provider authorization. Direct Meta Ads audience export is disabled, including on Business.

A comment can qualify for one private reply, subject to Meta eligibility and time limits. It does not itself open a general 24-hour conversation window. The recipient must reply before ordinary follow-up messaging can use that window. A link click or a new follow is not a substitute for an inbound message. Delivery also depends on account permissions, token health, recipient settings, and provider rate limits.