Use case
The reply goes out when the event hits.
An auto-reply in DripDM is a rule. The trigger is a comment, a story, or a keyword DM. The message is the one you wrote, or an AI reply on Growth.
3 minute read
Pick one trigger
Do not stack three messages on the same person for one comment. One public reply and one private DM is the normal pair.
Read the thread in the inbox when the rule does not cover the question.
Choose the trigger before writing the answer
Use comment automation when a caption invites a public keyword, story automation when the viewer replies to the story, and a DM keyword rule when the person is already messaging. A comment rule watches every post and Reel, one existing post or Reel, or the next post or Reel. Turn a next-post rule on before you publish, then open Automations to attach it. For a business promoting a booking calendar, these can point to the same destination but have different context lines. A story reply refers to the story. A comment private reply identifies the post offer. Start with one trigger and validate the result before adding more.
A rule is not a universal receptionist that understands every inquiry. Fixed text is suitable for stable hours, policies, and links. Optional Growth AI can use supplied notes for variation, but cannot guarantee factual accuracy or act as a booking system. Review overlaps, cooldowns, and fallback behavior to avoid sending several responses to one person. Read threads that need judgment and pause automation where appropriate while handling the conversation manually.
Prepare a test before asking your audience
Connect an eligible professional Instagram account through Meta login, or a Facebook Page on Pro or above. Select the intended account before editing a rule. Confirm the destination opens on a phone and that the offer matches what the caption promises. Use a second, eligible account for a real trigger test; an editor preview cannot prove provider delivery.
Inspect the public reply, private message, and destination separately. A successful public reply does not prove that the DM was delivered. Keep a record of the test time and inspect activity when something fails. Check permissions and rule scope before repeatedly triggering the same recipient. Disable a stale campaign rather than leaving an expired offer running.
Capacity, permissions, and realistic outcomes
Free includes one account, 1,000 DMs per month, 100 contacts, and 10 captured leads. Pro is $9 per month for three accounts and adds the follow gate, one follow-up nudge, scheduling, product cards, older-comment replay, and Facebook Pages. Growth is $14 for three accounts with 1,000 monthly AI credits. Business is $29 for ten accounts, five seats, and 2,500 AI credits. Paid messaging, contact, and lead quotas are uncapped in the plan configuration; Meta restrictions still apply. Sheets is a Business entitlement and needs provider authorization. Direct Meta Ads audience export is disabled, including on Business.
A comment can qualify for one private reply, subject to Meta eligibility and time limits. It does not itself open a general 24-hour conversation window. The recipient must reply before ordinary follow-up messaging can use that window. A link click or a new follow is not a substitute for an inbound message. Delivery also depends on account permissions, token health, recipient settings, and provider rate limits.
Questions
DripDM uses Meta’s official API. Read the rules page before you promise a reply to every person on Instagram.
No. Use the configured trigger for a bounded answer and let staff handle requests outside the offer.
Check the actual trigger, delivery activity, recipient reply, and destination separately. A scan, queued job, or link tap is not a completed sale. Use your booking or checkout system to confirm the final outcome.