Every account. One inbox.

Limits

Free: 1 account. Pro and Growth: 3. Business: 10, plus 5 team seats.

Inbox

The inbox shows one selected account at a time. Switching accounts changes the thread list; it is not an aggregated cross-account queue.

Keep brands separate while sharing one workspace

Connect each eligible account using its authorized owner and check the workspace account allowance first. Free has one connected account; Pro and Growth have three; Business has ten and five seats. Facebook Pages on paid plans also need consideration within account capacity. Label campaigns by brand and verify the selected account before saving a keyword or replying to a recipient. A shared login is not a reason to share social account passwords.

The inbox displays one selected account at a time. It is not an aggregated cross-account work queue, so staff must deliberately switch accounts to inspect another brand. Set an ownership routine for who checks each inbox and who edits live campaigns. Contacts and integration destinations deserve the same client separation. Do not advertise an agency white-label system, per-client billing, or unlimited seats from these limits. Test a trigger on every connected account rather than assuming the first successful connection proves all of them.

Prepare a test before asking your audience

Connect an eligible professional Instagram account through Meta login, or a Facebook Page on Pro or above. Select the intended account before editing a rule. Confirm the destination opens on a phone and that the offer matches what the caption promises. Use a second, eligible account for a real trigger test; an editor preview cannot prove provider delivery.

Inspect the public reply, private message, and destination separately. A successful public reply does not prove that the DM was delivered. Keep a record of the test time and inspect activity when something fails. Check permissions and rule scope before repeatedly triggering the same recipient. Disable a stale campaign rather than leaving an expired offer running.

Capacity, permissions, and realistic outcomes

Free includes one account, 1,000 DMs per month, 100 contacts, and 10 captured leads. Pro is $9 per month for three accounts and adds the follow gate, one follow-up nudge, scheduling, product cards, older-comment replay, and Facebook Pages. Growth is $14 for three accounts with 1,000 monthly AI credits. Business is $29 for ten accounts, five seats, and 2,500 AI credits. Paid messaging, contact, and lead quotas are uncapped in the plan configuration; Meta restrictions still apply. Sheets is a Business entitlement and needs provider authorization. Direct Meta Ads audience export is disabled, including on Business.

A comment can qualify for one private reply, subject to Meta eligibility and time limits. It does not itself open a general 24-hour conversation window. The recipient must reply before ordinary follow-up messaging can use that window. A link click or a new follow is not a substitute for an inbound message. Delivery also depends on account permissions, token health, recipient settings, and provider rate limits.