Set up comment to DM.

Steps

The whole setup is one rule.

A connected assistant can build this same rule. The setup is on /how-to/connect-your-agent.

• Create a DripDM account. No card.
• Connect the Instagram professional account with Meta login.
• New automation. Trigger: comment. Keyword: the word in your caption.
• Set Watch. Choose every post and Reel, one existing post or Reel, or the next post or Reel.
• Write a short public reply. Write the DM with the link.
• Turn the rule on. For the next post, publish after the rule is on. Open Automations. The notice names the post.
• Comment from another account to test it.

Prepare the invitation before configuring the rule

Start with the resource and destination, then write the caption. Choose a keyword that is easy to type and explain exactly what the person receives. Use an Instagram professional account you are authorized to connect. Set Watch to every post and Reel, one existing post or Reel, or the next post or Reel. Turn a next-post rule on before you publish. Open Automations after you publish. DripDM attaches the rule to the earliest new post and shows a notice. A clear invitation lets you test fulfillment: the automation succeeds when it sends the requested item, not when it merely produces a message.

A workflow to try

For a CHECKLIST campaign, open the destination on a phone before placing it in the DM. Write a public acknowledgment that tells the person to check their inbox without exposing their email or other private details. Put the resource and its purpose in the first private reply. If you want a real conversation, invite a relevant question. That private reply does not itself open the general 24-hour messaging window; the person must respond before ordinary follow-ups are eligible.

Checks before you change the setup

Enable one rule and test a new comment from an independent account. Inspect public response, main inbox, message requests, and the link destination. Avoid repeatedly editing the same comment as your test: an already-used private reply is not a fresh opportunity. If nothing happens, check account, scope, enabled state, and keyword. If only the DM fails, inspect recipient eligibility and the send result. Save the rule configuration before changing several settings at once.

Save a known working version

Before experimenting with lead capture, gates, or a different destination, save the original keyword, Watch choice, public text, and private text. For Next post or Reel, record the time you turned the rule on and the notice that names the attached post. Record the independent test that showed the resource arrived and opened. This gives you a meaningful baseline if a later edit stops working. If you change the offer, update the caption and rule together instead of preserving a now-inaccurate promise. Do not depend on the same old comment for every test. The working version includes the customer-facing invitation and actual destination, not merely a screenshot of the enabled toggle, because the complete handoff is what the audience experiences.