Best of
Free DM automation, with the caps written down.
DripDM Free includes 1 Instagram account, 1,000 DMs a month, 100 contacts, 10 leads, comment and story rules, click tracking, and a bio page. No card.
3 minute read
What free does not include
The follow gate, reminders, scheduling, Facebook Pages, product cards, and AI start on paid plans.
Other free plans
Compare monthly DMs, stored contacts, captured leads, supported triggers, and trial duration separately. A lower allowance can still fit a narrow workflow; the word free does not explain those differences.
A useful free comparison has three separate counters
A free plan can limit monthly messages, stored contacts, and captured leads independently. One generous number does not cancel the other two. DripDM Free includes one Instagram account, 1,000 monthly DMs, 100 contacts, and 10 leads. Core comment, story, and DM keyword rules are included, along with click tracking and a bio page. Pages and AI are not included. Compare another vendor against the same required workflow rather than dismissing every smaller free tier as a disguised trial.
A workflow to try
Set up one resource post and test the full journey before assuming Free covers the campaign. Check whether you need only link delivery or also email storage. A campaign may reach the lead allowance while staying below the DM allowance. If a gate or reminder is essential to the offer, include the relevant paid plan in your comparison from the start. Otherwise, leave those steps out and use Free to learn whether the invitation and message make sense to recipients.
Checks before you change the setup
Record whether another free offer expires, requires a card, adds branding, restricts particular triggers, or changes account access after a trial. These details require current vendor verification; a competitor article is not a substitute for checkout terms. Plan for a viral post without claiming guaranteed delivery: product caps, recipient eligibility, messaging windows, and Meta API limits remain separate. Upgrading is appropriate for a product cap, not as a remedy for a broken keyword or closed thread.
Test the upgrade boundary without breaking the offer
List the first feature or counter that would require a paid plan, then decide how you will respond if the campaign reaches it. That might mean pausing a capture offer, simplifying the journey, or purchasing the needed entitlement. Do not promise a gated resource on Free when the gate is paid, and do not tell a lead-heavy audience that the DM allowance describes storage capacity. Keep a public resource alternative available where appropriate. After a plan change, verify billing state and a fresh eligible interaction. A planned boundary is more useful than finding the missing feature after a post has already invited requests.
Questions
No. It stays while you are under the caps. Upgrade when you pass them or you need a Pro feature.
Yes, within the 10 captured-lead allowance and other Free limits. Explain why you are asking for the email or phone and test the saved record. If you need Google Sheets as a destination, that integration is a Business feature, not part of Free.
It depends on the journey. A capture-heavy campaign can reach leads before DMs, while a growing audience can reach contacts. Keep every allowance visible and compare the feature you need, not just the largest headline number.