The itinerary link from the comment.

A travel agents flow

Keyword: TRIP. The DM sends the itinerary or the inquiry form.

The public reply can say the message is in their DMs. The link stays private.

What to turn on

Update the DM when the date or the price changes. A scheduled send does not rewrite old copy.

• A keyword per destination campaign.
• A story rule while the offer is on the story.
• Product cards on Pro for three packages.

Pricing

Free is $0 for 1 account and 1,000 DMs a month. Pro is $9. Growth is $14 and adds AI. Business is $29 and adds 10 accounts, 5 seats, optional Sheets sync subject to provider authorization. Direct Meta Ads export is currently unavailable.

Send an itinerary that still matches the departure

Scope TRIP to the destination campaign and identify the departure or travel period in the message. Link to a maintained itinerary and inquiry form rather than copying prices that change daily. Pro cards can compare a small set of packages, each with its own destination. Email capture can support a requested agent follow-up; explain that the agent still needs to confirm availability and requirements. A story response for a short-lived deal needs particular attention after the promotion ends.

A private reply cannot hold a fare, issue a ticket, confirm hotel stock, or provide authoritative visa advice. Review the current supplier information before quoting dates or prices. Scheduled messages preserve your written text, so they can repeat stale offers unless you maintain them. Keep passport details and payment information out of casual DM lead capture. Measure completed inquiries and bookings in your agency system, not from link taps alone.

Prepare a test before asking your audience

Connect an eligible professional Instagram account through Meta login, or a Facebook Page on Pro or above. Select the intended account before editing a rule. Confirm the destination opens on a phone and that the offer matches what the caption promises. Use a second, eligible account for a real trigger test; an editor preview cannot prove provider delivery.

Inspect the public reply, private message, and destination separately. A successful public reply does not prove that the DM was delivered. Keep a record of the test time and inspect activity when something fails. Check permissions and rule scope before repeatedly triggering the same recipient. Disable a stale campaign rather than leaving an expired offer running.

Select capacity without overpromising the product

Free includes one account, 1,000 DMs per month, 100 contacts, and 10 captured leads. Pro is $9 per month for three accounts and adds the follow gate, one follow-up nudge, scheduling, product cards, older-comment replay, and Facebook Pages. Growth is $14 for three accounts with 1,000 monthly AI credits. Business is $29 for ten accounts, five seats, and 2,500 AI credits. Paid messaging, contact, and lead quotas are uncapped in the plan configuration; Meta restrictions still apply. Sheets is a Business entitlement and needs provider authorization. Direct Meta Ads audience export is disabled, including on Business.

A comment can qualify for one private reply, subject to Meta eligibility and time limits. It does not itself open a general 24-hour conversation window. The recipient must reply before ordinary follow-up messaging can use that window. A link click or a new follow is not a substitute for an inbound message. Delivery also depends on account permissions, token health, recipient settings, and provider rate limits.