Send the listing link from the comment.

A realtors flow

Keyword: HOME. The DM sends the listing or the buyer guide.

The public reply can say the message is in their DMs. The link stays private.

What to turn on

Do not put a price in an AI reply unless that price is in the knowledge note.

• One keyword per listing, or one keyword that sends the latest sheet.
• A story reply on the day of an open house.
• AI notes on Growth with the facts you are willing to repeat.

Pricing

Free is $0 for 1 account and 1,000 DMs a month. Pro is $9. Growth is $14 and adds AI. Business is $29 and adds 10 accounts, 5 seats, optional Sheets sync subject to provider authorization. Direct Meta Ads export is currently unavailable.

Keep listing facts and availability authoritative

For a property tour, use a post-specific HOME keyword and send the matching listing page. If the listing post is not live yet, choose Next post or Reel and turn the rule on before you publish. A buyer-guide campaign uses a different rule so an older tour never delivers an unrelated property. On open-house day, a story reply can point to the event details. Explain that the message is information, not confirmation of a viewing. Ask for an email only if the person wants staff to follow up and state that purpose clearly.

Review listing status, asking price, and open-house times before leaving a campaign live. DripDM does not synchronize an MLS, reserve a viewing, evaluate financing, or decide housing eligibility. Avoid sensitive personal information in DM capture. Optional AI notes can help with public facts but must not be presented as legal, mortgage, or property advice. Use your actual scheduling and CRM process to confirm qualified inquiries and appointments.

Prepare a test before asking your audience

Connect an eligible professional Instagram account through Meta login, or a Facebook Page on Pro or above. Select the intended account before editing a rule. Confirm the destination opens on a phone and that the offer matches what the caption promises. Use a second, eligible account for a real trigger test; an editor preview cannot prove provider delivery.

Inspect the public reply, private message, and destination separately. A successful public reply does not prove that the DM was delivered. Keep a record of the test time and inspect activity when something fails. Check permissions and rule scope before repeatedly triggering the same recipient. Disable a stale campaign rather than leaving an expired offer running.

Select capacity without overpromising the product

Free includes one account, 1,000 DMs per month, 100 contacts, and 10 captured leads. Pro is $9 per month for three accounts and adds the follow gate, one follow-up nudge, scheduling, product cards, older-comment replay, and Facebook Pages. Growth is $14 for three accounts with 1,000 monthly AI credits. Business is $29 for ten accounts, five seats, and 2,500 AI credits. Paid messaging, contact, and lead quotas are uncapped in the plan configuration; Meta restrictions still apply. Sheets is a Business entitlement and needs provider authorization. Direct Meta Ads audience export is disabled, including on Business.

A comment can qualify for one private reply, subject to Meta eligibility and time limits. It does not itself open a general 24-hour conversation window. The recipient must reply before ordinary follow-up messaging can use that window. A link click or a new follow is not a substitute for an inbound message. Delivery also depends on account permissions, token health, recipient settings, and provider rate limits.