The appointment link, not a diagnosis.

A dentists flow

Keyword: APPT. The DM sends the appointment page.

The public reply can say the message is in their DMs. The link stays private.

What to turn on

Write the public reply so it does not promise a treatment.

• Comment keyword on education posts.
• A fixed reply with the phone number and the URL.
• A Page on Pro if the practice also posts on Facebook.

Pricing

Free is $0 for 1 account and 1,000 DMs a month. Pro is $9. Growth is $14 and adds AI. Business is $29 and adds 10 accounts, 5 seats, optional Sheets sync subject to provider authorization. Direct Meta Ads export is currently unavailable.

Send appointment information without making treatment promises

An educational post can invite APPT and send the practice appointment page. Keep the private reply factual: booking destination, practice contact, and an explanation that staff confirm the appointment. Avoid language suggesting that a comment qualifies someone for treatment or a advertised result. Page comments can use the Facebook workflow on Pro. If the practice serves multiple offices, make the location visible in both the campaign and the message.

A keyword answer cannot diagnose pain, recommend treatment, establish insurance eligibility, or guarantee cosmetic outcomes. Questions about symptoms, age suitability, costs, and coverage belong to staff and clinicians. Avoid asking for medical records in the DM. Review any captured callback details under the practice privacy process, and do not claim a compliant patient portal from a general social automation tool. Track appointments in the practice system rather than counting link taps as booked visits.

Prepare a test before asking your audience

Connect an eligible professional Instagram account through Meta login, or a Facebook Page on Pro or above. Select the intended account before editing a rule. Confirm the destination opens on a phone and that the offer matches what the caption promises. Use a second, eligible account for a real trigger test; an editor preview cannot prove provider delivery.

Inspect the public reply, private message, and destination separately. A successful public reply does not prove that the DM was delivered. Keep a record of the test time and inspect activity when something fails. Check permissions and rule scope before repeatedly triggering the same recipient. Disable a stale campaign rather than leaving an expired offer running.

Select capacity without overpromising the product

Free includes one account, 1,000 DMs per month, 100 contacts, and 10 captured leads. Pro is $9 per month for three accounts and adds the follow gate, one follow-up nudge, scheduling, product cards, older-comment replay, and Facebook Pages. Growth is $14 for three accounts with 1,000 monthly AI credits. Business is $29 for ten accounts, five seats, and 2,500 AI credits. Paid messaging, contact, and lead quotas are uncapped in the plan configuration; Meta restrictions still apply. Sheets is a Business entitlement and needs provider authorization. Direct Meta Ads audience export is disabled, including on Business.

A comment can qualify for one private reply, subject to Meta eligibility and time limits. It does not itself open a general 24-hour conversation window. The recipient must reply before ordinary follow-up messaging can use that window. A link click or a new follow is not a substitute for an inbound message. Delivery also depends on account permissions, token health, recipient settings, and provider rate limits.