The booking link leaves with the comment.

A coaches flow

Keyword: CALL. The DM sends the booking link.

The public reply can say the message is in their DMs. The link stays private.

What to turn on

Put approved prices in the AI knowledge note and review generated replies; the model can still make factual mistakes.

• Comment keyword for the application or the calendar.
• Lead capture when you want the email before the call.
• AI on Growth for questions that are not the keyword.

Pricing

Free is $0 for 1 account and 1,000 DMs a month. Pro is $9. Growth is $14 and adds AI. Business is $29 and adds 10 accounts, 5 seats, optional Sheets sync subject to provider authorization. Direct Meta Ads export is currently unavailable.

Send the application without pretending to qualify the prospect

A coaching post can invite CALL comments and deliver the application or booking calendar. If the post is not live yet, choose Next post or Reel and turn the rule on before you publish. Make the first message explain what the call is for and whether completing an application is required before booking. If an email is needed for a reply, ask for it explicitly and describe the follow-up. Keep the calendar as the authoritative source for availability. A story reply about a new cohort can use a separate link from the evergreen consultation campaign.

Do not imply that sending a calendar link means someone is accepted into a program or has a reserved slot. Handle suitability, payment questions, and personal circumstances yourself. Optional AI should be limited to reviewed public program facts; it cannot certify eligibility or provide personalized health or financial guidance. Measure actual bookings in your scheduling system. A link tap tells you the message led to interest, not that the application was finished.

Prepare a test before asking your audience

Connect an eligible professional Instagram account through Meta login, or a Facebook Page on Pro or above. Select the intended account before editing a rule. Confirm the destination opens on a phone and that the offer matches what the caption promises. Use a second, eligible account for a real trigger test; an editor preview cannot prove provider delivery.

Inspect the public reply, private message, and destination separately. A successful public reply does not prove that the DM was delivered. Keep a record of the test time and inspect activity when something fails. Check permissions and rule scope before repeatedly triggering the same recipient. Disable a stale campaign rather than leaving an expired offer running.

Select capacity without overpromising the product

Free includes one account, 1,000 DMs per month, 100 contacts, and 10 captured leads. Pro is $9 per month for three accounts and adds the follow gate, one follow-up nudge, scheduling, product cards, older-comment replay, and Facebook Pages. Growth is $14 for three accounts with 1,000 monthly AI credits. Business is $29 for ten accounts, five seats, and 2,500 AI credits. Paid messaging, contact, and lead quotas are uncapped in the plan configuration; Meta restrictions still apply. Sheets is a Business entitlement and needs provider authorization. Direct Meta Ads audience export is disabled, including on Business.

A comment can qualify for one private reply, subject to Meta eligibility and time limits. It does not itself open a general 24-hour conversation window. The recipient must reply before ordinary follow-up messaging can use that window. A link click or a new follow is not a substitute for an inbound message. Delivery also depends on account permissions, token health, recipient settings, and provider rate limits.